Get with the program

I really shouldn’t get in the habit of talking smack about people, especially people I work for, but sometimes it’s hard to keep my mouth shut.

Those who can do, those who can’t run a web marketing agency.

The amount of wasted money that flows through is staggering. There is no effort made to stay current, to learn what works, to even know the definition of social media, web 2.0, widget, twitter, social bookmarking – so say any of those things just gets a blank stare.

No interest in allocated even a fraction of the budget to article marketing, or content creation. The #1 method for getting incoming links – ignored.

I wouldn’t be so irritated if the powers that be were informed and made a conscious decision to not participate, but its the total lack of interest in learning about any of the methods that are essential to stay competitive. It baffles me.

There is no trick to marketing your business on the internet. No secret forumulas, no passwords or secret handshakes. It’s a new day. All you need to be successful online is :

1. Offer quality content
2. Educate yourself on what works and what doesn’t
3. Hire people who are actually interested in the process and give them incentive to help you succeed.

Apathy will kill your business like a cancer. You can work as hard as you want, but if your support system isn’t there, then it will all be in vain.

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