Search Engine Optimization Milwaukee, WI

Search Engine Optimization (SEO)

An absolute necessity for the marketing of your website. Not only is the traffic produced by natural searches on Google.com, Yahoo.com, and MSN.com the most effective form of traffic, over time, it is also the least expensive. SEO is a complex formula of research and relationships.

Keyword Research

We spend hundreds of dollars a month to maintain tools that give us in-depth analysis of actual searches relating to your industry. We will map out the search strategy of your competitors and devise a model that will allow you to effectively compete online. In addition to our arsenal of automated tools, we will also conduct extensive manual research to build a custom list of keywords to match the theme of your website.

Content Optimization

We will optimize the content of every page of your site to perfectly incorporate the keywords that have been generated. We will advise you on changes that need to be made to your content or layout to increase the relevancy of your website in the eyes of the search engines.

Latent Semantic Analysis (LSI or LSA)

LSI has been around since the 1990's but there has been a lot of recent talk about its usefulness. LSI is a fancy way of saying that the relevancy of your website for your targeted keywords is determined by the content that surrounds it. How much weight you should place on LSI is debatable. We have found it useful to look for similarities in the content of the pages that rank well for our targeted keywords.

Off Page Optimization

A main focus of any successful SEO initiative is off page optimization. This includes link building campaigns and close examination of not only where your traffic is coming from, but also the reputation of the originating site.