Web 2.0 Is Just So 2008 – ClickZ

Web 2.0 Is Just So 2008 – ClickZ

This is great article. ClickZ often puts out articles to keep in front of the reader, many of them suck. Sometimes a good one comes up, and this is one.

This article reinforces what I have been saying over and over. The new internet marketing is about giving the people what they want. The mystique of the internet is gone, it doesn’t amaze anyone anymore and no one goes on to just aimlessly search and search. If you want to stay relevant, you need to be a destination.  I am not talking about adding a chatroom to your auto parts site, but you need to be a place where people who want auto parts can go to when they don’t need auto parts.

If you cant think of a way to increase your content and add some interactivity, at the very least you need to be out there participating in other ‘networks’ and attaching your personality to your website.  This is a prime example of what is wrong with  so many agencies. They still think that you just need to build the site, maybe throw in some cool flashy doo-dads and then just leave it. That is a recipe for disaster.

Read up on Web 2.0 (I hate that term about as much as I hat the term ‘generation X’) Find out about social networks, social bookmarking, video marketing, article marketing, etc. The one constant is – Content is king, however, as I have said – the name of the game is reputation and interaction. People need interaction, with you, and with each other.

The internet is rapidly becoming another dimension where you can live part time. If you think of it that way, imagine if you lived in a world, alone, filled with nothing but shops, and in the shops there were tons of products but no people, maybe one person behind the register to take your money, but no one there to tell you if what your buying is any good, no one to talk about last weeks game, its just you.  Who would want to live in a world like that?

Dan Kennedy Super Conference

I am extremely excited about going to the Dan Kennedy super conference tomorrow in Chicago. Time to put some faces to some voices, and meet with some like minded people. The goal is a million dollars by  April 2010. It’s going to happen. There are so many, almost (but not quite) too many, things happening right now. It’s unreal. I am bordering on the biggest success in my life. It is incredibly exciting.

The new company website should be up soon, with blogs for the personalities. Already getting feedback from the clients about the spped at which their sites are moving up in Google. from page ten to page one in 2 weeks, now get it up to #1. I’m money baby, a big bear with sharp teeth, and you are just cute little rabbit.