Despite The Hype, Twitter Isn’t A Mainstream Social Marketing Tool

As intelligent, informed and chatty as I am, it’s rare that I back up my grand sweeping statements with actual facts and figures. It’s not that I don’t know where to go get those statistics, it’s really just a case of me being lazy and having a bad short term memory.

I am always happy (but rarely surprised) when someone comes along and verifies my claims, but does it in a detailed and cogent way. This is a great article to add weight to my opinion that Twitter is not what everyone thinks it is, and is more a tool for the ultimate narcissist who thinks other people really care what they have to say.

Everyone writes, very few read. Present company included.

Original article here: Despite The Hype, Twitter Isn’t A Mainstream Social Marketing Tool.