5 hour energy part 2

Bad sleep and a little too much wine at the full moon party last night, I am running on fumes. I picked up a couple 5 hour energy shots and I’m going to give them another shot. I got a bunch of traffic from the last time  I posted about the 5 hour energy drink, seems a lot of people are searching for it. They want to know if its safe and some also want to know about their marketing plan.

I don’t know about their marketing plan, I just read a story on msnbc about them and thought I’d give one a try. As far as safe, well, I’m not dead yet.

I am curious to see if it wakes me up. I also want to know if you can build a tolerance. Its just vitamin b and niacin. I wonder if getting 16,666% of your daily recommended amount of vitamin b is bad for you?

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Tools for Local Search

Tools for Local Search – ClickZ. A good summary of a couple tools that will help with local search listings. I am not going to try to summarize good articles anymore and make them my own. If it’s good, I will recommend it, you will go there, and you will learn

Old client New Headache

I did some work for a guy in Canada a few months back. Nice guy, but man, trouble follows him. The last project was to promote an industry that is firmly planted in the gray area. It’s not sports gambling but is damn close. He came to me with a poorly done site, no real plan, no team, nothing in place. He wanted PPC work done but it was obvious that he could have the hottest paid search campaign on the planet but he didn’t realize what many people don’t, getting people to your site is easy, keeping them there is the hard part.  Now throw the fact that Google and Yahoo do not permit this kind of advertising, and some lousy designers and programmers that kept ripping him off and I had a $75 an hour migraine.

I ended up working for him for free for the last month because I felt bad for him, I do have a soft spot. It was a major source of stress for me. PPC became a small part of my job. Managing a designer, finding programmers, dealing with crooks, and fighting with Google and Yahoo to get ads approved took over. He has a frantic leap then look personality, he wanted everything done in 5 minutes and thought he was going to get rich, immediately. I became a shrink, teacher, manager, partner. It was a nightmare. He sort of faded away..

Well, you guessed it he contacted me again, with a new project. At first glance it looks like its a much more thought out idea, the site is sharp, the idea is relatively fresh. Now I have to decide, do I go back to work for him? Can I handle the stress? I know the money is there, but is it worth it. If nothing else, this could provide tons of material to write about. Decisions, decisions.

Web 2.0 Is Just So 2008 – ClickZ

Web 2.0 Is Just So 2008 – ClickZ

This is great article. ClickZ often puts out articles to keep in front of the reader, many of them suck. Sometimes a good one comes up, and this is one.

This article reinforces what I have been saying over and over. The new internet marketing is about giving the people what they want. The mystique of the internet is gone, it doesn’t amaze anyone anymore and no one goes on to just aimlessly search and search. If you want to stay relevant, you need to be a destination.  I am not talking about adding a chatroom to your auto parts site, but you need to be a place where people who want auto parts can go to when they don’t need auto parts.

If you cant think of a way to increase your content and add some interactivity, at the very least you need to be out there participating in other ‘networks’ and attaching your personality to your website.  This is a prime example of what is wrong with  so many agencies. They still think that you just need to build the site, maybe throw in some cool flashy doo-dads and then just leave it. That is a recipe for disaster.

Read up on Web 2.0 (I hate that term about as much as I hat the term ‘generation X’) Find out about social networks, social bookmarking, video marketing, article marketing, etc. The one constant is – Content is king, however, as I have said – the name of the game is reputation and interaction. People need interaction, with you, and with each other.

The internet is rapidly becoming another dimension where you can live part time. If you think of it that way, imagine if you lived in a world, alone, filled with nothing but shops, and in the shops there were tons of products but no people, maybe one person behind the register to take your money, but no one there to tell you if what your buying is any good, no one to talk about last weeks game, its just you.  Who would want to live in a world like that?

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