Online Marketing for your business – Ignore the one trick pony

I am #1 in Google for online marketing Milwaukee. I am #1 for a bunch of things, but this doesn’t get any traffic. It is going to take a while to get people used to the fact that internet marketing is going through another metamorphosis. A big one. Like it or not, most changes that we have to deal with as internet marketers have something to do with Google. Yes, I know, there are other things out there than Google , but for the time being (forever) Google is going to pretty much dictate the way people get their information online.

The reason I am bringing up this #1 listing for online marketing Milwaukee, I am also #1 in the 10 pack (the groups of local listings at the top of the page), is that SEO (Search engine optimization) is not really that important anymore. SEM (Search Engine Marketing) is a bit more relevant, but Online Marketing or Internet Marketing is really the best way to describe what has got to happen.

Online marketing encompasses everything that is important in getting your site noticed on the internet. This list is getting bigger by the day. It used to be that all an SEO person needed to do was hit some seminars and read some groups, make sure that the rules were followed on the site and get the meta information in order.  Then build links. Not to say that this is not important, of course it is, but for the small business owner, we can get the on-site SEO taken care of with two words.. Word Press. Well its actually one word because its a company name, WordPress. You really don’t need much more than this. Google love WordPress sites, they are easy to maintain, just get the plugins you need and get going. Now you need to build links, lots of them, lots and lots and lots of them. You need to be building links constantly.

Now lets add some more to the mix.  Social media. There is some debate as to who really started social media. User generated content. I don’t know the answer, I am sure some searching around in Google and I could find it, but it’s not important to me. Social media and using it to market really isn’t a big secret. What makes it cool is that it’s a bit more like real life. However, like real life, if you don’t have the time to be active socially – its a pain in the ass (excuse my French).  Social media is based on interacting with people – having conversations, recommending things, just like real life.

Tell a friend who tells three friends, who tells three friends, etc. etc. Like real life this can work in your favor or it can rock your world with a bad reputation or slander.  I need to say this again, if you feel that you do not have time to go out to bars, attend parties, go to networking meetings, then you probably don’t have the time to focus on social networking. That’s OK. We do.

I don’t want to drag this post out, I have work to do, and its a  fact that people don’t read long posts.  My point in all this is that if you are a business owner, stop looking around for SEO companies, or PPC companies. Start looking for someone that understands what is under the umbrella of online marketing. The internet is becoming more and more like the real world,  insert some clever analogy about not relying on someone who only specializes in one area. Talk amongst yourselves. Seriously, talk amongst yourselves, it will increase your ranking.