Web 2.0 Is Just So 2008 – ClickZ

Web 2.0 Is Just So 2008 – ClickZ

This is great article. ClickZ often puts out articles to keep in front of the reader, many of them suck. Sometimes a good one comes up, and this is one.

This article reinforces what I have been saying over and over. The new internet marketing is about giving the people what they want. The mystique of the internet is gone, it doesn’t amaze anyone anymore and no one goes on to just aimlessly search and search. If you want to stay relevant, you need to be a destination.  I am not talking about adding a chatroom to your auto parts site, but you need to be a place where people who want auto parts can go to when they don’t need auto parts.

If you cant think of a way to increase your content and add some interactivity, at the very least you need to be out there participating in other ‘networks’ and attaching your personality to your website.  This is a prime example of what is wrong with  so many agencies. They still think that you just need to build the site, maybe throw in some cool flashy doo-dads and then just leave it. That is a recipe for disaster.

Read up on Web 2.0 (I hate that term about as much as I hat the term ‘generation X’) Find out about social networks, social bookmarking, video marketing, article marketing, etc. The one constant is – Content is king, however, as I have said – the name of the game is reputation and interaction. People need interaction, with you, and with each other.

The internet is rapidly becoming another dimension where you can live part time. If you think of it that way, imagine if you lived in a world, alone, filled with nothing but shops, and in the shops there were tons of products but no people, maybe one person behind the register to take your money, but no one there to tell you if what your buying is any good, no one to talk about last weeks game, its just you.  Who would want to live in a world like that?

Adobe Premiere and 224 East Mason St

I have two goals this weekend. Well, three if you count getting some work done for US Patents. I am going to teach myself how to use Adobe Premiere to make the videos that I need for video marketing. Adobe Premiere is pretty much the standard for video editing, and of course its slick like all Adobe programs but also very intensive and nothing is inherently obvious about it.

The second is that I am going to be putting up 224EastMasonSt.com today, I need to go take some photos of the bulding inside and out. I am going to have to trash the owners and inform the city, potential buyers and renters about what they are getting into.  My Mother is here and thanks to Roku I am getting nothing done. Saturday wasted.